Montevideo, May 28, 2020 (IICA). The Inter-American Institute for Cooperation on Agriculture (IICA) and the Latin American Integration Association (ALADI) began a new cycle of conferences to train small and medium-sized enterprises (SMEs) in the agricultural sector, after the success achieved in 2019.
The first webinar (ABC of the exporter) was presented by Daniel Rodríguez, manager of the International Trade and Regional Integration Program of IICA, who focused on the stages necessary for the successful export of a product: defining the business, knowing its capabilities, select and know the market, develop the strategy, negotiate with the client and, finally, start the business relationship.
150 people attended the virtual talk from Argentina, Bolivia, Brazil, Belgium, Colombia, Chile, Cuba, Ecuador, El Salvador, Spain, Guatemala, Mexico, Paraguay, Panama, the Dominican Republic, Peru, Switzerland, Venezuela and Uruguay.
“In this particular context in which we are living, as a result of the pandemic, in which distance training plays a determining role in accessing information, we are pleased to start the second year of videoconferences with ALADI and to reinforce our commitment to supporting the agricultural sector in the face of new challenges, ”said Alejandra Sarquis, Representative of IICA in Uruguay.
The cycle of talks will continue with webinars that will address topics of interest to SMEs. The next will be held on June 25, with topics related to market access conditions and the ALADI Foreign Trade Information System (SICOEX).
Alejandra Sarquis, Representative of IICA in Uruguay